Segmentation Analysis
 

Who are my most profitable customers? Which customers are most likely to buy? Questions like these can be answered by segmentation analysis. 

For example, in a marketing program, one of the key points is to identify the best prospects and focus your sales efforts on them. Targeting the most profitable market segments can help you get the best return for your sales resources.  A segmentation analysis gives you clear decision rules for identifying which prospects are more or less likely to buy, as well as estimates of how much profit or loss you can expect by marketing to particular subgroups.