Recommender systems and collaborative filtering
I know what my customers
have bought already. How can I discover what else they are likely to
buy? Many organisations record purchasing histories and customer
preferences. These records can be used to predict which of your products or
services a customer is likely to need or enjoy that they have not yet
purchased.
Given that information, you
can make an individualized recommendation to each customer, and boost
sales.
We can advise you on how to
develop a recommender system, and the best
statistical algorithms for making recommendations. From a sample of your existing purchase or preference data,
we can identify the best algorithms for you to use, or develop
recommendations for indivdiual customers.
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